Guides
How answer engines pick who to recommend, how to measure it honestly, and what to do about it. Written for people running this for clients.
- Does Schema Markup Help AI Assistants Find Your Business?Schema markup helps AI assistants understand your business, but it won't make them recommend you. Here's what structured data actually does. · 4 min read
- What Are Core Web Vitals? A Plain-Language GuideCore Web Vitals measure three moments when visitors decide whether your site feels fast and stable. Here's what they are and what they cost you. · 4 min read
- What is DMARC and why does your business need it?DMARC stops scammers from sending email that looks like it came from you. This guide explains SPF, DKIM and DMARC in plain terms. · 5 min read
- What is AEO? Answer Engine Optimisation, explainedAEO is getting recommended when someone asks an AI assistant who to hire. How it differs from SEO, how to measure it honestly, and what actually moves it. · 7 min read
- How to audit AI visibility for a client: a working guideA repeatable method for auditing whether ChatGPT, Gemini, Claude and Perplexity recommend a business — the questions to ask, how to read the answers, and what to hand over. · 8 min read